Devising a
plan to create a library of useful, engaging videos is a wonderful way to drive
traffic to your website and engage your audience.
But as you create videos,
it’s important to consistently evaluate your video metrics so
you can get to know your audience’s viewing habits – how long they stay on your
website, how many videos they watch and the average length of engagement per
video. It will also show you “unexpected hits,” or those videos that performed
unexpectedly well.
But as you create videos,
it’s important to consistently evaluate your video metrics so
you can get to know your audience’s viewing habits – how long they stay on your
website, how many videos they watch and the average length of engagement per
video. It will also show you “unexpected hits,” or those videos that performed
unexpectedly well.
This
information is important because it will help you tailor your future video
development efforts on videos that best match the needs and viewing habits of
your audience. For instance, if humorous videos tend to get more views, you’ll
know to keep your videos lighthearted and fun. Likewise, if viewers tend to
tune out after 90 seconds of video, you’ll know to keep your videos short and
sweet.
The benefits
of evaluating your video metrics and optimizing engagement are huge. Over time,
it will lead to higher engagement and a noticeable increase in the number of
views your videos receive.
Solly Labs
www.sollylabs.com
Channels
http://vimeo.com/channels/sollylabs
http://vimeo.com/channels/sollylabs2
http://youtube.com/sollylabs
No comments:
Post a Comment