Making your Sales Videos Two-Way Communication Tools

Sales communications must be two way, and of course every sales message delivered must have an intention. No intention; and you are not only wasting your own time, but that of your target customer.

Look through your competitor sales video offerings for a call to action – You’ll find it

Best Case Scenario:

The target consumer communication to you is an immediate acquisition of your good / service.

However:

In truth people are not so easily parted with their money.

The Video is a sales tool, an explainer tool helping brand your product, creating equity, and allowing you charge a higher price or rate for your offering. For lower value purchases the immediate conversion rate delivery of the video can be very high.

For very important purchases though, for decisions of real consequence (if in particular there is a large money amount involved) it serves mainly to peak interest and incite the want to buy the product or utilize the service. This is not quite money in the bank just yet.

The aim is to get the target speaking with you. Once there is a line of communication you can bring them closer to the point of a bargain being struck, understanding their needs and making an offer in line with the meeting of their needs.

We at Solly Labs focus on a multiple call to action (sometimes more subtle, and sometimes sales based direct response) formula, this ensures even if you aren’t talking to a brick wall, you will know you aren’t, because your customers will be telling you so

Solly Labs

www.sollylabs.com

Channels

http://vimeo.com/channels/sollylabs

http://vimeo.com/channels/sollylabs2

http://youtube.com/sollylabs

Making sure your Video is Searchable (And Findable)

Some marketers are so consumed with white and black hat SEO tactics used in articles, web copy, press releases etc, that they are blinkered to the fact that video can be just as optimised.
  
Search engine optimising the spoken words in your video won’t net you a better search page ranking in audio form, but a good transcriber if your video is interview based, or augmenting your written script into web copy / articles, can utilise the high quality words for search position promotion. 


That is just one tactic. The most direct approach right now is taking advantage of the YouTube acquisition by Google. Go on, go to the search engine and look up anything. What do you see? You will likely find a video in third position on the page.


That video could well be no more viewed than the web text on the 100th page of the search results, but because it is video and parent brand Google want to give YouTube a push, the algorithm finds the most relevant video to the search and puts it above the fold on page one.


Making your video the "most relevant"
In a word “tagging,” in five words “foster organic viewer number growth” (more on the organic end in another blog soon; we promise.)


Tagging: Find a non generic name for the title of the video that is right on point with what is in the video. Remember to best optimize the portion of explainer text too, and ensure the words you use are used just as you would in keyword dense articles (remember not to make the description unreadable.)

Solly Labs will assist you with all the finer details of making your video a hit.





Solly Labs
www.sollylabs.com




Channels
http://vimeo.com/channels/sollylabs
http://vimeo.com/channels/sollylabs2
http://youtube.com/sollylabs

Our Hiring Practice, Sourcing a Talented and Creative Team for You

Today we want to focus on two book quotes concerning “creativity.”

Creativity is an essential element of 21st century marketing, a time when the tried / trusted has been overused and no longer solicits results. Your target consumers are sick of, and bored with non creative delivery of marketing messages.

A lack of creativity in how the message is delievered virtually ensures they will switch off to the message, or fail to get that “Epipheo moment.” The moment when it ‘clicks’ that what you have, is what they want.

The first quote is from Human Motivation by Robert E. Franken. The second is from Author Mihaly Csikszentmihalyi.

Quote 1:

“Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.”

When sourcing the talent who create your scripts, who develop your story boards, who envisage the visuals, and provide the voice to the imagery of our creative art team, we make sure this creativity is in their souls and minds.

Video is about protraying ideas in an easily consumable way, of solving problems, and it is our team who; Working hand in hand with our clientelle, deliver the creative results that keep us in business to fight for you another day.

Quote 2:

There are ten most recognized characteristics of the Creative Personality, but we look for the 9th personality characteristic above all else.

“Most creative persons are very passionate about their work, yet they can be extremely objective about it as well.”

When an assignment is given, our people work with passion towards creating the perfect solution. However, our cleints’ desires are “our” foremost concern, if you want us to go back to the drawing board, we’ll drink coffee and brainstorm your solution until our fit is your perfect fit.

Solly Labs

www.sollylabs.com

Channels

http://vimeo.com/channels/sollylabs

http://vimeo.com/channels/sollylabs2

http://youtube.com/sollylabs

Optimize Your Online Video Engagement

Devising a plan to create a library of useful, engaging videos is a wonderful way to drive traffic to your website and engage your audience. 


But as you create videos, it’s important to consistently evaluate your video metrics so you can get to know your audience’s viewing habits – how long they stay on your website, how many videos they watch and the average length of engagement per video. It will also show you “unexpected hits,” or those videos that performed unexpectedly well.

This information is important because it will help you tailor your future video development efforts on videos that best match the needs and viewing habits of your audience. For instance, if humorous videos tend to get more views, you’ll know to keep your videos lighthearted and fun. Likewise, if viewers tend to tune out after 90 seconds of video, you’ll know to keep your videos short and sweet.

The benefits of evaluating your video metrics and optimizing engagement are huge. Over time, it will lead to higher engagement and a noticeable increase in the number of views your videos receive. 

Solly Labs

www.sollylabs.com

Channels

http://vimeo.com/channels/sollylabs

http://vimeo.com/channels/sollylabs2

http://youtube.com/sollylabs