Thursday 15 May 2014

Why do you need a Voice Over



As small as it seems, but voice-over is the core business across the new age media. Businesses provide specialized audio production and voice-over services for corporate presentation, websites, IVR (Interactive Voice Response), multimedia (*Macromedia® Director®, Flash™, etc.) and traditional broadcast productions.  The voice-over services are available in multiple languages, language accents and various file formats. Different industry verticals prefer the audio-video medium of marketing to reach out to their audiences. As mentioned in our last blog on the explainer videos, a picture speaks a thousand words but a video speaks indefinitely. The article further explores the reason why audio-video is a great medium—especially for specific industry verticals—e-learning is one among the largest.

 Why audio and video narration is a great hit in the e-learning industry?

Voice-over is in great demand across technology related industry. With the advent of the NCLB (no child left behind) act, it was imperative for e-learning providers to introduce newer technologies. There has been immense work involved in researching and analyzing different mediums to impart education. In the last four years, the industry has evolved from being a basic textbook provider to a smart gadget e-learning provider. E-learning videos are a big hit among schools and colleges.

Imagine a video without audio-narration? The e-learning videos are not self-explanatory. They need to be supported with multiple language accents and narration style to suit various geographies. The audio narration is not a visible incentive however they add massive value to every e-learning collateral. Take a look at the video below:

Educomp
The video is for the lower primary grade. This video helps students grab a grip on the basics of “The sun”, and other heavenly bodies. The video without a voice-over narration is as good as giving a colorful textbook to the student but may still not get an average student’s attention.

The video’s voice-over narration - While the video is played in the class, the video will definitely keep a student’s interest alive but it is the audio that will get the class intensely. However, a stand-alone audio is as good as nothing. Video is certainly the collateral that compliments learning. An audio/ voice over narration adds value to an effective video. At the same time, the quality of the audio is definitely the elevator pitch for an operative class. Different voice accents add value, for example: a confident female voice would ideally make the above video most interesting when compared to any others in the industry.

About Solly Labs: Solly Labs  is best known for inventive video-marketing. We provide various styles of voice-over narration that we analyze and help you identify as the best fir for the market. We utilize talents from around the world to work with us thereby to add quality to our solutions. We believe in providing a difference and that is our guarantee!