Friday 13 June 2014

Who killed Microsoft Powerpoint Presentation

Have you ever wondered how to manage your corporate presentation in an interactive way? Have your business customers fallen tired of the regular Microsoft presentations? Most of Solly Labs customers have also fallen off from the regular presentations. Our discussions and presentations are efficiently delivered when the presentation medium that we use is a video.

Video marketing has time and again proved itself in demonstrating business efficiency. As discussed in our previous articles, explainer videos are the newest trend that is being adopted by e-learning companies. Similarly, below is one other video that summarizes the interactivity involved in a whiteboard animation video



https://www.youtube.com/watch?v=_BvqvTV_6Sg
Creative design:

These whiteboard animation videos involve a great effort of the creative design team. The challenge faced across each of these videos is to bring in a good storyboard and a flow in which a pencil can talk to the listener. The whiteboard animation is an effective communication tool however the process of creating one such video involves a good team effort.

This hand drawn engaging graphic presentation tool is the new solution for ny  business, conference or a discussion forum. These are highly fun, refreshing and yet simple.

If you are a sole trader and are looking to market your business among several other competitors, then we at Solly Labs will tell you why would a whiteboard animated presentation work for you:

1.       Change is needed: Everyone in the market is looking out for a change. The market demands a change, an innovative solution. Like the wise say, ‘you make a change to the world when you start to look at things differently’. Hence, a presentation could be either made monotonous or by looking at it differently, one can make a presentation engaging.
2.       Easy to communicate: It is not easy to storyboard or design a whiteboard animation but the output makes the video very special. If you have got the idea, storyboard and the objective right, then let the whiteboard animation do the rest of the job for you. Research suggests that a message is best relayed in an whiteboard animation video when compared to the rest of the static or color animated videos.
3.       Viewership rate is high: It is proved that the viewership rate is high among the whiteboard animation videos. The hand-pencil sketch makes the users visit the advertisement/ video atleast once to satiate their curiosity. This is generally not the case in picture motion or photo collage videos.


On its way forward,

It is interesting to notice the drift that this market segment sets. As per the industry trend, it is not very surprising to witness an innovative aspect drawn to this set of interactive videos in the near future. At Solly Labs, we are constantly innovating newer ways to make whiteboard animation videos interactive. We would like to hear from you on this topic. E-mail me at shelly.w.thomas@gmail.com.



Tuesday 3 June 2014

Making Super Simple videos that Sell



The Super Bowl is a time for advertising show. Advertisers look to invest every year in the game. The field witnesses advertisements like never before. Each business is keen on ramping up their advertisements for the year’s Super Bowl. 2014 witnessed the same trend. There were celebrities, musical shows and special effects all over the location. The Super Bowl game season is the best time to build strong branding and effectiveness.

Below are two among the other best ads that are a great inspiration:

 



The yogurt brand – Chobani, at Super Bowl featured a game day commercial that had a large enraged bear who ransacks a supermarket for his favorite yogurt bowl. The ad gathered a lot of positive responses. The key message of the ad – all-natural was transcribed very well. 






General Mills’s Cheerios advertisement is another that grabbed positive reviews this year when compared to the company’s prequel spot as of last year. The advertisement features an inter-racial couple who breaks the news of the arrival of their new baby boy to the child, with the help of Cheerios loops. The advertisement does not talk about the ad directly. The message brings the simplicity of the family and their common meal at the breakfast table.

The advertisements are a success because it is intense, inspirational and passes a simple message. It is necessary to showcase such stimulating ads during the Super Bowl season. Any marketing collateral that plays at the mid-time of a favorite show is always perceived as interrupting. Hence, it becomes imperative on the companies to storyboard, design, produce, test and publish a video that does not bring a frown in the audiences’ faces.

It is the job of the expert to design ads for every season. At Solly Labs, we build similar marketing collaterals as simple online messages  that can boost the mileage of your company’s brand, during seasons. Example, we would suggest a retail customer to have a line-up of creative videos that can be played during the Super Bowl season that can address their messages and their products. To ensure that the audiences’ attention is not interrupted, the spots must be launched at various days, thereby not boring the spectator’s game.

Engaging the audiences

It is also a good idea to engage the audiences during the game. A mix of live review comments, talk shows and picture shoot of the users can turn out to be a fine video and bring in a new and innovative experience.
While audiences love to watch their favorite celebrities on the television, they  like simple stories even more.

Solly Labs is constantly innovating newer methods of building innovative videos. If you have a great idea and would like to share it with us, mail us at _______@___.com
Post your favorite ad in the comments section and tell us what you think.