The Super Bowl is a time for advertising show. Advertisers
look to invest every year in the game. The field witnesses advertisements like
never before. Each business is keen on ramping up their advertisements for the
year’s Super Bowl. 2014 witnessed the same trend. There were celebrities,
musical shows and special effects all over the location. The Super Bowl game
season is the best time to build strong branding and effectiveness.
Below are two among the other best ads that are a great
inspiration:
The yogurt brand – Chobani, at Super Bowl featured a game
day commercial that had a large enraged bear who ransacks a supermarket for his
favorite yogurt bowl. The ad gathered a lot of positive responses. The key
message of the ad – all-natural was transcribed very well.
General Mills’s Cheerios advertisement is another that
grabbed positive reviews this year when compared to the company’s prequel spot
as of last year. The advertisement features an inter-racial couple who breaks
the news of the arrival of their new baby boy to the child, with the help of
Cheerios loops. The advertisement does not talk about the ad directly. The message
brings the simplicity of the family and their common meal at the breakfast
table.
The advertisements are a success because it is intense,
inspirational and passes a simple message. It is necessary to showcase such
stimulating ads during the Super Bowl season. Any marketing collateral that
plays at the mid-time of a favorite show is always perceived as interrupting.
Hence, it becomes imperative on the companies to storyboard, design, produce,
test and publish a video that does not bring a frown in the audiences’ faces.
It is the job of the expert to design ads for every season.
At Solly Labs, we build similar marketing collaterals as simple online messages
that can boost the mileage of your
company’s brand, during seasons. Example, we would suggest a retail customer to
have a line-up of creative videos that can be played during the Super Bowl
season that can address their messages and their products. To ensure that the
audiences’ attention is not interrupted, the spots must be launched at various
days, thereby not boring the spectator’s game.
Engaging the audiences
It is also a good idea to engage the audiences during the
game. A mix of live review comments, talk shows and picture shoot of the users
can turn out to be a fine video and bring in a new and innovative experience.
While audiences love to watch their favorite celebrities on
the television, they like simple stories
even more.
Solly Labs is constantly innovating newer methods of
building innovative videos. If you have a great idea and would like to share it
with us, mail us at _______@___.com
Post your favorite ad in the comments section and tell us
what you think.
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