Why?
Consider these statistics:
There’s little doubt that video is becoming the future of the Internet – and the go-to medium for successful marketers. In addition to being incredibly effective at engaging viewers, creating online videos is also considerably less expensive than other marketing and advertising mediums – particularly when you consider that one online video can still be drawing in customers (and making you money) five or 10 years from now.
Why Online Videos Work
Online videos work so well because they are able to convey ideas more effectively than text alone. The combination of narration, graphics, animation and moving images engages customers, makes your message memorable and makes it more likely that customers will understand and remember your message. Online video also lends itself well to social sharing, so while a customer will be unlikely to share a text ad or your website copy, a well thought out and entertaining video will be viewed and shared many times.
Viewers are also able to better identify with video and are much more likely to have an emotional response to something they’ve seen. Internet users read text…but they experience video. That’s a crucial difference that makes it more likely that prospective buyers will identify with your brand and be enticed to do business with you if they’ve seen a video for your company.
How Businesses are Using Online Videos
Businesses large and small are using online videos to market products, engage with customers and even to create employee training programs. Consider these examples:
With so much success garnered from online video, turning your vision into visuals is clearly a good idea.
Consider these statistics:
- Videos have the potential to increase web conversion rates by a staggering 400 percent.
- Videos are 50 times more likely to receive organic first page search engine rankings than text alone. (Forrester Research)
- Web traffic has been shown to increase up to 45 percent on days when new videos are posted.
- Videos are projected to increase as a percentage of Internet traffic from 30 to 90 percent by 2013. (Cisco)
There’s little doubt that video is becoming the future of the Internet – and the go-to medium for successful marketers. In addition to being incredibly effective at engaging viewers, creating online videos is also considerably less expensive than other marketing and advertising mediums – particularly when you consider that one online video can still be drawing in customers (and making you money) five or 10 years from now.
Why Online Videos Work
Online videos work so well because they are able to convey ideas more effectively than text alone. The combination of narration, graphics, animation and moving images engages customers, makes your message memorable and makes it more likely that customers will understand and remember your message. Online video also lends itself well to social sharing, so while a customer will be unlikely to share a text ad or your website copy, a well thought out and entertaining video will be viewed and shared many times.
Viewers are also able to better identify with video and are much more likely to have an emotional response to something they’ve seen. Internet users read text…but they experience video. That’s a crucial difference that makes it more likely that prospective buyers will identify with your brand and be enticed to do business with you if they’ve seen a video for your company.
How Businesses are Using Online Videos
Businesses large and small are using online videos to market products, engage with customers and even to create employee training programs. Consider these examples:
- A cosmetics manufacturer uses online video to give customers a “behind the scenes” look at how their products are made and where their ingredients come from. The video campaign has been hugely successful, leading to over 5 million views and over 18,000 subscribers on YouTube.
- A well-known natural food chain uses online video to show customers where their food comes from, to share their company philosophy and to share stories of local food producers. On YouTube alone, the company’s videos are nearing 3 million views!
With so much success garnered from online video, turning your vision into visuals is clearly a good idea.
