Today we want to focus on two book quotes concerning “creativity.”
Creativity is an essential element of 21st century marketing, a
time when the tried / trusted has been overused and no longer solicits results. Your target consumers
are sick of, and bored with non creative delivery of marketing messages.
A lack of creativity in how the message is delievered virtually
ensures they will switch off to the message, or fail to get that “Epipheo
moment.” The moment when it ‘clicks’
that what you have, is what they want.
The first quote is from Human Motivation by Robert E. Franken. The
second is from Author Mihaly Csikszentmihalyi.
Quote 1:
“Creativity is defined as the tendency to generate or recognize
ideas, alternatives, or possibilities that may be useful in solving problems,
communicating with others, and entertaining ourselves and others.”
When sourcing the talent who create your scripts, who develop your
story boards, who envisage the visuals, and provide the voice to the imagery of
our creative art team, we make sure this creativity is in their souls and
minds.
Video is about protraying ideas in an easily consumable way, of
solving problems, and it is our team who; Working hand in hand with our
clientelle, deliver the creative results that keep us in business to fight for
you another day.
Quote 2:
There are ten most recognized characteristics of the Creative
Personality, but we look for the 9th personality characteristic above all else.
“Most creative persons are very passionate about their work, yet
they can be extremely objective about it as well.”
When an assignment is given,
our people work with passion towards creating the perfect solution. However, our cleints’ desires are “our” foremost
concern, if you want us to go back to the drawing board, we’ll drink coffee and
brainstorm your solution until our fit is
your perfect fit.
Solly Labs
www.sollylabs.com
Channels
http://vimeo.com/channels/sollylabs
http://vimeo.com/channels/sollylabs2
http://youtube.com/sollylabs
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