Sales communications
must be two way, and of course every sales message delivered must have an
intention. No intention; and you are not only wasting your own time, but that
of your target customer.
Look through your
competitor sales video offerings for a call to action – You’ll find it
Best Case Scenario:
The target consumer
communication to you is an immediate acquisition of your good / service.
However:
In truth people are not
so easily parted with their money.
The Video is a sales
tool, an explainer tool helping brand your product, creating equity, and
allowing you charge a higher price or rate for your offering. For lower value
purchases the immediate conversion rate delivery of the video can be very high.
For very important
purchases though, for decisions of real consequence (if in particular there is
a large money amount involved) it serves mainly to peak interest and incite the
want to buy the product or utilize the service. This is not quite money in the
bank just yet.
The aim is to get the
target speaking with you. Once there is a line of communication you can bring
them closer to the point of a bargain being struck, understanding their needs
and making an offer in line with the meeting of their needs.
We at Solly Labs
focus on a multiple call to action (sometimes more subtle, and sometimes sales
based direct response) formula, this ensures even if you aren’t talking to a
brick wall, you will know you aren’t, because your customers will be telling
you so
Solly Labs
www.sollylabs.com
Channels
http://vimeo.com/channels/sollylabs
http://vimeo.com/channels/sollylabs2
http://youtube.com/sollylabs
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