Some marketers are so consumed with white and black hat SEO tactics used in articles, web copy, press releases etc, that they are blinkered to the fact that video can be just as optimised.
Search engine optimising the spoken words in your video won’t net you a better search page ranking in audio form, but a good transcriber if your video is interview based, or augmenting your written script into web copy / articles, can utilise the high quality words for search position promotion.
That is just one tactic. The most direct approach right now is taking advantage of the YouTube acquisition by Google. Go on, go to the search engine and look up anything. What do you see? You will likely find a video in third position on the page.
That video could well be no more viewed than the web text on the 100th page of the search results, but because it is video and parent brand Google want to give YouTube a push, the algorithm finds the most relevant video to the search and puts it above the fold on page one.
Making your video the "most relevant"
In a word “tagging,” in five words “foster organic viewer number growth” (more on the organic end in another blog soon; we promise.)
Tagging: Find a non generic name for the title of the video that is right on point with what is in the video. Remember to best optimize the portion of explainer text too, and ensure the words you use are used just as you would in keyword dense articles (remember not to make the description unreadable.)
Solly Labs will assist you with all the finer details of making your video a hit.
Solly Labs
www.sollylabs.com
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http://vimeo.com/channels/sollylabs
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