Avoid This Mistake When Creating Online Videos

It’s easy to get caught up in the frenzy of creating a popular online video, but by focusing on virality instead of substance, you are doing yourself and your audience a disservice.

The fact is that your chances of creating a viral video are about the same as hitting it big on the roulette wheel—it’s simply a matter of luck. And at the end of the day, it’s not the total number of viewers you should be after—it’s the total number of relevant viewers that’s important. 

So instead of trying to imitate popular videos or resorting to over-the-top hijinks, focus on creating useful content for your videos that will resonate with your company’s core audience. Useful videos are more likely to be shared organically and are ultimately the ones that will help you connect with your audience and build your business’ value. 

 Solly Labs

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