Four Ways to Use Online Video

Online video presents an excellent way to engage users, create an audience base and increase your web traffic without having to spend a lot of money. If you’ve recognized the benefits of online video, and are thinking about starting an online video campaign for your business, here are some great ideas to get you started.

1. Introduce Your Employees

Online videos are a great way to show off your employees. Create fun videos that put viewers “behind the scenes” of your business so they can get to know you and your business better. Such videos can include employee bloopers, favorite hobbies and footage of fun company events. The key is to show your company’s unique personality and to create an appealing and endearing look of your employees. So go ahead and give the public an inside look into your business. Whether you work together to maintain a cooperative garden, believe in daytime power napping or have fun creativity-boosting methods, it’s likely you have something interesting to share.

2. Become a Teacher

Do-it-yourself, or how-to, videos are becoming increasingly popular online. You can take advantage of this trend by creating how-to videos relating to your company’s area of expertise. Work in the cosmetology industry? Offer how-to videos on applying makeup and manicuring. Likewise, contractors or home improvement experts can offer tutorials on how to prep walls for painting or how to install countertops. Regardless of your industry, the possibilities are virtually endless.

3. Give a Product Demonstration

If you have products for sale, online videos can be a great way to show off your products’ features and entice viewers to make a purchase. Unlike text or photos, videos give your audience a way to interact with your products and see them in action. Think of it as a mini (and inexpensive!) infomercial for the web.

4. Host Expert Interviews

The key benefit of hosting expert interviews is similar to that of creating how-to videos: it creates trust in your company and establishes you as an authoritative voice in your industry. Use experts to discuss industry trends and to give valuable insights; just be sure to preserve neutrality (and trust) by avoiding paid endorsements. When experts are paid to give their opinions and expertise, your audience will question their motives and be less likely to trust their opinions fully. 

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