Benefits of Animated Videos

With YouTube holding steady as the second largest search engine, and the number of users who are seeking interactive content growing each day, there’s no doubt that creating online videos is beneficial for businesses.

One aspect of creating videos that can be particularly effective is the use of animation. Studies have shown animated videos to convert better than their photo-driven counterparts. Additionally, they help create a fun and often memorable way for companies to explain their products and services. And let’s face it, it is the fun, memorable and funny videos that are most likely to go viral and generate thousands or millions of views on social media sites.

Animated videos are also cost effective, costing less (on average) than typical photo-driven videos.


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